Truth in advertising

Eric saw the new lightsaber toys when we were shopping today.  He desperately wants one, although I'd give him half an hour before he forgot he couldn't actually hit anything with it and broke it.  What gave me pause, though, when I picked up the box was the blurb on the side: "Looks and feels just like a real lightsaber!"

Really?  A "real lightsaber?"  What does that statement even mean?  Who knows what a "real lightsaber" looks and feels like, since there aren't any?  It's like advertising something that "looks just like a real dragon" or "feels just like a real unicorn."  If the claim were true, the toy would be invisible and intangible.